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 In a world where a phone case can be a fashion statement and a charger can be a lifestyle choice, the products people choose often say more about them than you might think. Personality influences everything from how we research purchases to what features we prioritize, how much we’re willing to spend, and how we want to feel after the buy. The Myers–Briggs Type Indicator (MBTI) is a useful lens for understanding these patterns. It divides personality into 16 types across four dimensions — Extraversion vs. Introversion, Sensing vs. Intuition, Thinking vs. Feeling, and Judging vs. Perceiving — and each...

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